HP 2023 Sustainable Purchasing Pulse
Climate anxiety is real, and it's becoming an increasing factor in how people make decisions for their families. Download this enlightening HP executive summary with the results of an important survey of 5,000 parents worldwide showing their attitudes towards buying sustainable products and supporting companies committed to environmental and social issues.
Impact of Climate Change on Parents
Climate change has significantly reshaped parents' perspectives on various aspects of life, including family size and career choices. About 91% of parents express concern about climate change, with 53% stating it has directly impacted their purchasing habits and views on having more children.
Corporate Responsibility in Sustainability
Parents prefer to purchase from companies that actively engage in climate action. Approximately 60% of parents believe that a company's sustainability practices are crucial in shaping their purchasing decisions, while 51% feel that companies have a significant responsibility to hold themselves accountable for climate action.
Willingness to Invest in Sustainable Products
Yes, many parents are willing to invest in sustainable products even amidst rising living costs. About 84% acknowledge the increasing cost of living, yet 56% are open to paying more for environmentally friendly items, indicating a strong commitment to sustainability.